After what was a very busy weekend, it made me realise that what would normally have been my off season or quiet period has now come to end and I am preparing to get back into my busiest time of the year.
The last few years I would have used this quieter time at the start of the year to kick back and chill a bit but as this is my first year of running my own business, I don’t have that luxury or the desire to slow down. I am more driven than ever to grow my business and assist those I work with to scale theirs.
Going into this ‘quiet period’ I had set a number of goals I wanted to complete that would help me continue to improve my service.
The popularity of the lifestyle shoots with Personal trainers has continued to grow and there has been a substantial demand over the winter months which offered me the chance to get outdoors and make the most of the mild winter.
Content does not have an off season!
I also wanted to get my website redesigned and updated with additional features such as this blog and an online booking service making it easier than ever to check availability and book in with myself.
As I have discussed in my recent posts, I have been focusing quite a bit on content creation and helping personal trainers realise the impact good engagement can have on their business. This meant going out of my own comfort zone and delivering a number of seminars on social media creation which have been a fantastic success. Launching these seminars has allowed me to learn so much about launching and promoting a new product, and also how to maximise platforms such as Facebook, Instagram and websites.
The final task I had set myself was to launch my Social Media Accelerator package specifically designed to help personal trainers take the fear and procrastination out of content creation, enabling them to create a steady flow of valuable content that will drive up the engagement on their social media platforms and in turn increase their revenues.
In reflection it has been a very productive ‘off season’ and based on the bookings coming in from both individuals and personal trainers to date it looks like it is going to be a very exciting year. I have so much planned in regards to shoots over the next months, bringing a whole host of new and creative ideas to my work. I also look forward to continuing to work with my current personal trainers’ clients and new ones interested in improving their social media content. I would like to take this opportunity to thank everyone who has worked with me over the last few months, those who have already signed up to my retainer package, everyone who joined me on my Social Media Content seminars and everyone who has engaged with me on social media. As always, I wouldn’t be where I am if it wasn’t for you all.
So here is to our continued growth for the rest of the year.